For the past couple of weeks, I have seen Apple’s iPhone ads touting the iPhone and the OS 3.0’s new features — which aren’t really new to the mobile world. Apple has been touting its new iPhone can do:
1. cut and paste
2. voice dialing
3. video recording
These marketed features have been available to me since February 2007 when I got my first Blackberry Pearl. With my previous Blackberries, I have been able to cut and paste since 2005. With my Blackberry Pearl in 2007, I had voice dialing features. With a push of a button (left hand side by default on the Pearl), I could tell my Blackberry to “Call John Smith Mobile.” The voice recognition software was reliable.
As for multimedia recording and playback… With my Pearl and even older Blackberries (i.e., the 8800), you can record video, download MP3/MP4 and it has a removable mini SD slot. You can probably get a 4GB mini SD cards on sale for under $10. What is the size of the Apple iPhone’s hard drive?
Finally… I can even watch live TV via my Blackberry. Something Apple nor AT&T could do today.
So… What the innovation behind the new iPhone and its new features? I am still trying to figure that out. What’s so fast about it when its running on AT&T, its (lack of) service partner. Apple is getting too comfortable as a market leader and falling into the Microsoft trap. Instead of inventing new products, it is trying to market its way to profitability. Ironically this is the version 3 of Apple’s iPhone OS or is this Windows 3.0 Didn’t Apple management say something about Microsoft’s lack of innovation back in 1990?
Captain G is contemplating if he should write a letter the Steve Jobs and warn him about this issue. Alternatively, I could also write a letter to RIM’s Board of Directors blasting management’s lackluster marketing efforts in 2007. RIM has also been too comfortable with its corporate accounts and still does not have a real answer to the iPhone (the Storm is not quite there).
For everyone’s reference, here are three screenshots from my Blackberry Pearl: