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Tag: 2010 onepass

What’s the point of Continental’s Presidential Platinum status?

by on Dec.10, 2009, under Airlines

Continental Airlines is trying to bring back some prestige to airline status by introducing an invitation only, Presidential Platinum status. To get Presidential Platinum, you will need to get Elite Platinum status with Continental; and you must have spent $30,000 USD on Continental Airlines, excluding partners.

Presidential Platinum does not offer anything more than Elite Platinum, except for being ahead of Elite Platinum for upgrades. Presidential Platinum status members will be prioritized behind United’s Global Services and 1K members, but ahead of Premier Executive members when traveling on eligible UAL flights. Essentially, Presidential Platinum is a junior United 1K status.

One more thing: Presidential Platinum status holders also get their Continental credit card annual fee waived. But who pays for annual fees on credit cards these days?

Continental missed its mark. What’s the point of another status tier when it doesn’t have any added benefits? Continental should have made Presidential Platinum like Delta’s new Diamond status – which requires 125,000 Delta miles to quality, and comes with tangible benefits like six (6) system-wide upgrades.

Since joining Star Alliance, Continental has been creating closer ties with United. Continental has adopted United’s system-wide upgrade this year. I am not sure if Continental’s OnePass program is heading in the right direction.

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