Hilton’s latest promotion is aweak attempt to match Starwood’s (SPG) 500 points per night bonus promotion. SPG was offering 500 extra points per night for stays from January 7 to April 30, 2009 - here’s the link in case you haven’t registered. Hilton’s latest offer of 1,000 points per night will go from April 13 to June 30, 2009 - here’s the link to the Hilton offer.
Why is the Hilton 1,000 night bonus offer weak? Here are the reasons:
1. Point for Point value - Assuming you do not have status at either chain, SPG’s offer is much sweeter. You get one point for every dollar spent at a Starwood Hotel. The 500 bonus points can be viewed as $500 of your total spent. Hilton gives you 10 points for every dollar spent at a Hilton property. Hilton’s 1,000 bonus points are only worth $100 compared to SPG’s $500 value per night.
2. Length of Promotion - SPG’s 500 bonus points per night went on for 3+ months vs. Hilton’s 2.5 month promotion.
I am going to be staying with SPG for the rest of the month to finish out the 500 bonus nights. The added bonus is I will make SPG Platinum for 2010!