Triangle Trip

Tag: sheraton

Starwood values Platinum members by offering unparallel benefits

by on Mar.19, 2009, under Hotels

If you are a Starwood Platinum member you have one of the best free tools out there at your disposal: The Platinum Concierge.

  • Need tickets to a Broadway show?
  • Need the name of a restaurant in South Beach Miami and have someone book it for you?
  • Forgot to cancel a Starwood reservation and got charged a penalty?
  • Need to get a room when the hotel is sold out?
  • Need to escalate an issue you have with a hotel like bad service or being charged for goods inside the room?

I’ve used the Starwood Platinum Concierge service to find resolutions to all of these. The Platinum Concierge number is: 888-625-4991. Starwood’s excellent and responsive customer service makes them my favorite hotel loyalty program.

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SPG – Point inflation just around the corner?

by on Jan.12, 2009, under Business Travel, Hotels, Rental Cars

Earn 500 bonus Starpoints every night and an additional 5,000 every 10th night.”

Starwood Hotels (W Hotels, Westin, Sheraton) have been addressing the economic downturn with a strategy that I can only call a self-inflicted double whammy.  Because of falling demand, prices for a single night at Starwood properties have been falling.  While this is a normal business practice, what’s disconcerting is that at the same time, they are rolling out excessive point-earning incentives.

In exchange for short term solvency, they are guaranteeing a future “market correction.”  Will it be in the form of a bankrupt points program?  Will a Sheraton reward rise from 2,000 points to 10,000?   Will Westin rebrand as Le Meridien? For someone with a very generous balance of points, I’m downright worried.

If anything, SPG should be increasing their rates for this fairly inelastic market.  Yes, there are alternatives like video conferencing, but they’ll never replace the effectiveness of a face to face meeting.  On top of that, I’m guessing that SPG’s bread & butter business traveller is as greedy as I am.  The hotel stay is going to be reimbursed, so they’re not going to compromise their starpoints balance to save $20 a night by moving over to the Hilton.

I don’t care how bad the economy is, any self-respecting consultant won’t be found at a La Quinta.  What’s next?  Online coupons?

-Terminal D


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