While I rarely fill out surveys, I recently completed one for Starwood Preferred Guests; it asked many leading questions that strongly implied:
1. SPG will be implementing rollover nights - if you’ve already achieved status this calendar year, the extra stays/nights will be applied toward next year’s status. This is in response to Marriott’s Elite Rollover Nights program. SPG will probably roll this out in October.
2. If SPG doesn’t implement Rollover Nights, they will definitely be implementing some kind of point acceleration program, again sometime in October. They typically do this every year.
3. SPG may remove the 500 point bonus reward for Platinum members. Currently, when SPG Platinum members check in, they can choose one of three rewards: an extra 500 points added to their account, a $10 credit for the minibar, or a free movie. The leading questions on the survey led me to believe they may take away the 500 bonus points.
Without the 500 point bonus reward program, there is no real incentive to be, or become a Platinum status SPG. Platinum and Gold members accrue the same amount of bonus points and get access to the SPG Club Lounges where available. The 500 bonus points you get at check-in as a Platinum member gives you 1/6 of the way to earning a free night at a category 1 hotel (3000 points per night for week days and 2000 points for weekends). I really hope SPG doesn’t take away the 500 bonus point reward program; otherwise, or I’ll have to consider another chain.